INDUSTRY INSIGHT

You start with Product Planning – it’s important to have a product plan in place and a helpful guide to follow. It keeps the whole process holistically clear and systematic, and provides a higher-level view. The balcony view of the dance floor I have referred to in other articles. This view ensures that everything is…

Step 1 - Define Goals and Business Objectives: This typically happens early in the conversation, and the creative process should help guide the assessment. For the most part clients have a good idea of what their end goal is. It’s our job to lead them down the path of solution with a realistic execution plan.…

The birth of cascading style sheets is what really brought digital typesetting up-to-speed with its long proven rival - print design. The huge digital shift we have been experiencing the past few decades has swung the pendulum in type foundry’s approach, and how the design community formulates their toolbox. The classic, expensive typefaces that dominated…