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March 2021

14 Mar 2021
NEW PERSPECTIVE
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by Phil

Disrupting Mental Health For The Good

Our Robust Matching System is RevolutionaryAt the heart of the concept laid the engine to it all. The vision was a proprietary matching algorithm that would match a client and counselor based on specific criteria that was important to them specifically, such as gender, age, culture, location, specialties, experience, modalities, as well as financial considerations.The…
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12 Mar 2021
INDUSTRY INSIGHT
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by Phil

Nailing the Discovery Phase

Step 1 - Define Goals and Business Objectives: This typically happens early in the conversation, and the creative process should help guide the assessment. For the most part clients have a good idea of what their end goal is. It’s our job to lead them down the path of solution with a realistic execution plan.…
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11 Mar 2021
NEW PERSPECTIVE
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by Phil

Color Theory for Today’s Digital

It’s time to disregard our subconscious influence on the colors we select, and to adopt the perspective of our targeted demo. The key is to abandon your predetermined bias towards colors, and to apply intellect and strategy in the business space.When it comes to branding and user flow in a digital environment, the process of…
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04 Mar 2021
INDUSTRY INSIGHT
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by Phil

The Power of Typographic Influence

The birth of cascading style sheets is what really brought digital typesetting up-to-speed with its long proven rival - print design. The huge digital shift we have been experiencing the past few decades has swung the pendulum in type foundry’s approach, and how the design community formulates their toolbox. The classic, expensive typefaces that dominated…
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