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April 2021

03 Apr 2021
Creative Insight
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by Phil

The Creative Process

Back to the question at hand, when a client asks, “can you speak towards your creative process  and your proven path of success", Can you?Most creatives who have been around the block a few times should and will be able to answer the question quite similar to this graphic. In most cases the conceptual portion…
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03 Apr 2021
NEW PERSPECTIVE
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by Phil

Getting Into the Trees

From the balcony aboveThe obvious answer is take a vacation, but as leaders this is not always feasible. We man up, and push through. I personally solve it with micro separation. Some of the best work I have ever completed was late into the night, after a day away in the mountains. For a very…
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03 Apr 2021
INDUSTRY INSIGHT
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by Phil

Standing up a New Brand & MVP

You start with Product Planning – it’s important to have a product plan in place and a helpful guide to follow. It keeps the whole process holistically clear and systematic, and provides a higher-level view. The balcony view of the dance floor I have referred to in other articles. This view ensures that everything is…
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