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Empire – Flower Menu

ART DIRECTOR

Phil Padilla

AGENCY

GB Productions

A tough market to shine in

With ever-growing competition, a design system was needed for packaging and online profiles of Empire’s line of flower and pre-rolls. Unusual strain names are part of the cannabis industry, so to stand out, it’s imperative that packaging be unique and stylish. We created a playful design system that buyers would easily recognize, delivering much-needed clarity. Month-over-month sales were boosted and Empire was quite pleased with our efforts.