Beyond gaining relevancy, the product line needed to be conveyed in a clear manner to assist with the educational curve. This key factor opens the door to clear expectation of product delivery and use. With these objectives met, the TimTam brand can build trust with consumers, leading to repeat business and a referral program.
The scope of this project embodied repositioning the entire product family, gaining awareness, reinventing the category and packaging systems, and fresh marketing resources to drive traffic and awareness. With all these other factors coming together, we were able to create and release the complete Push Series category, with two new products slated for the amateur line. This Push Series category also introduced a cost-efficient acquisition strategy, that enabled consumer trial at low commitment, establishing product value and trust, leading into further sales with higher margins.
Below is a overview of the work, and how it all breaks down.
First and foremost, establishing product clarity was vital to the success of breaking into the amateur market category. By offering an Intensity Meter infographic for the TimTam product line, consumers would be able to self select the product that is most fitting to their needs. Additionally, this also led to resolving prior issues with inaccurate product recommendations based on unreliable understanding and information.
Intensity Meter – Finding the right tool for the job – bringing insight and flexibility to every athlete, for a customized modern recovery experience. These charts break down key features of the TimTam product family, and is a great system for side-by-side product comparison. The Intensity Meter covers Personal Use, Professional Use, Heat & Cold Application, Broad Muscle & Deep Tissue, Weight & Noise Level, Intensity, and Education Needed.
Intensity Meter Design Lockup - The introduction of Pantone Yellow c, and Pantone 7409 c (Orange) into the TimTam branding system was twofold. Foremost the colors were utilized as a tool for product clarity and categorization. Secondly, the colors carried consistency throughout the brand revitalization that revolved around the introduction of the Intensity Meter.
Differentiating Product Features
Category Specific Sets
With a solution for product branding consistency the brand revitalization furthered the TimTam story and the product goals. These early decisions in content strategy led to functional design elements which were the basis of the 360° branding system.
Here are some of those elements.