Seattle's Best Coffee is proudly served at Subway. Offering additional foam flavors that allows the customer to customize their beverage of choice. Communicating this beverage enhancement with the Subway customer base needed a campaign launch with a digital presence for today's social market. Assisting the campaign is in-store signage. Taking on two different brand guidelines made this project challenging, the campaign needed to associate with both companies design language and speak on its own. Design options were needed.
Art DirectorPhil Padilla
Creative DirectorMatty Harper
This campaign opened the door to the breakfast food market for Subway, in a highly competitive coffee world.