With the launch of Seattle’s Best Coffee at Subway restaurants, a twist was added: New flavors that customers could add to create their own personalized drink. We were asked to create a launch campaign, including digital and social media marketing as well as large format outdoor and in-store signage. From a design standpoint, it’s not easy to tackle a cross-promotion involving two brands with starkly different guidelines. But with our successful efforts, Subway was able to open the door to a robust breakfast business.
Art DirectorPhil Padilla
Creative DirectorMatty Harper
This campaign opened the door to the breakfast food market for Subway, in a highly competitive coffee world.