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SBC & Subway

Senior Designer
  • Phil Padilla
  • Rupert

A unique blend

With the launch of Seattle’s Best Coffee at Subway restaurants, a twist was added: New flavors that customers could add to create their own personalized drink. We were asked to create a launch campaign, including digital and social media marketing as well as large format outdoor and in-store signage. From a design standpoint, it’s not easy to tackle a cross-promotion involving two brands with starkly different guidelines. But with our successful efforts, Subway was able to open the door to a robust breakfast business.