There was no shortage of loyalty to the Pokémon GO brand. We were hired to capitalize quickly on the GO craze and boost revenue for the online Pokémon Center which featured brand-related merchandise. Viral successes are short-lived, so we had to strike fast. With only 60 days from concept to production, we developed and designed a custom-order apparel system built for quick-turn promotions.
Creative DirectorPhil Padilla
Account DirectorAaron Kenna
Ready. Set. Pokemon GO! We had 60 days to develop and prototype custom GO® product all while keeping up with the viral attack.