Pushing design boundaries for a global brand.

Philips Oral Healthcare is an innovator in its category, with products that meet both consumer and professional needs. Their most recognizable brand is the Sonicare line of electric toothbrushes. It’s critical for Philips to have a presence in big box retailers such as Costco® and Sam’s Club®. But each retailer has unique standards and expectations. We created packaging design systems to meet the requirements of multiple retailers, along with localization and multilingual solutions. Our efforts included full creative, SKU variations, 3D rendering, categorization, localization and customized vendor positioning.

Art Director

Phil Padilla

Creative Director

Steve Tucker


Philips - Sonicare

Sustainable tech growth.

Creative strategy and rollout for major retailers Costco® and Sam’s Club®, this campaign included full creative, sku variations, 3D-rendering, categorization, localization and customized vendor positioning.