Royal Philips of the Netherlands is a leading health technology company focused on improving people’s health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care.
Art DirectorPhil Padilla
Creative DirectorSteve Tucker
AgencyPhilips - Sonicare
Creative strategy and rollout for major retailers Costco® and Sam’s Club®, this campaign included full creative, sku variations, 3D-rendering, categorization, localization and customized vendor positioning.