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Philips – Sonicare

Art Director
  • Phil Padilla
Senior Art Director
  • Steve Tucker
  • Philips

Pushing design boundaries

Philips Oral Healthcare is an innovator in its category, with products that meet both consumer and professional needs. Their most recognizable brand is the Sonicare line of electric toothbrushes. It’s critical for Philips to have a presence in big box retailers such as Costco® and Sam’s Club®. But each retailer has unique standards and expectations. We created packaging design systems to meet the requirements of multiple retailers, along with localization and multilingual solutions. Our efforts included full creative, SKU variations, 3D rendering, categorization, localization and customized vendor positioning.

Packaging Guidelines
Brush Heads 2-Pack
Diamond Clean Pink Addition
Diamond Clean Black Addition