This campaign was inspired by the long route home, often on a path less traveled, I fondly remember as a child growing up. This often resulted in me needing to retrace my footsteps to find my long lost items, which integrated into the visual aspect of our branding and storytelling.
That inspiration was the spark of what manifested next, portraying the youthful memories of the consumer by utilizing color, illustration, and the dotted line to tell the story of the tracking pathway.
Let’s take a deeper dive into the Pebblebee product family.
Brand Centric Color Palette – Overlaid colors are used throughout this campaign, combined with the ‘doodle approach’ art, that drums up the childhood tone. This treatment allows products within the photo content to be isolated, and draw more attention. It also allows the introduction of supporting stock imagery with a brand centric twist to escape the ‘meh’.
The Doodle-Approach – This charismatic illustrative addition builds depth through nostalgic memories, opening the door for relatable elements from the audience’s youth.
Supporting Illustrations – Echoing on the doodle-approach concept prominently displayed throughout the campaign, these illustrations display the range of product use in a simple, digestible way. They tell each products story and their practical use in a real world scenario.
Interchangeable Sales Content
UX/UI & Strategy
Responsive Block Elements
Key Value Propositions
Call to Action's
With a saturated category, the details are often what defines differentiating aspects of the brand and products. Those details are often defined early within the design stage and set the foundation for a cohesive system from concept to delivery. Working hands on with the Shopify development team ensured quality control and the proper direction and execution of vision.
Here is a breakdown of the commonly underrated details utilized in this project.
Product & Supporting Iconography – Tech specific, no primary language is necessary.
Grey-tones-framework – One of the most underrated tools in the toolbox. These grey-tones have a real job, they frame out the product stage, building upon depth and function. Allowing the white aspects of each photo to pop. They bring structure to the module based system, and consistency whether desktop, tablet, or mobile.
How it works – Taking the learning curve head on, by visually conveying products main purpose, and key benefits with a story format. By offering clarity, consumer frustration and poor reviews are avoided downstream.
Pebblebee Bee – Painting the picture of the pathway, digitally retracing your steps and sourcing your prize.
Packaging System – With the updates of the Pebblebee ecommerce platform and design language, a refreshed packaging system was introduced for their presence in Costco. This opened the door to expanding to Costco Canada, which needed a multilingual solution on a time sensitive basis.