Outdoor Research, a major outdoor retailer and e-commerce player, was preparing for a major website overhaul. With e-commerce, elegant design must be matched with an intuitive user experience in order to maximize sales. We were tasked with producing interactive design comps, style guide, asset library and all product shots and assets for the development team under a grid-specific wireframe. Outdoor Research’s updated website launch occurred prior to the annual Outdoor Retailer Sports Expo & Conference and generated both positive buzz and sales.
Senior DesignerPhil Padilla
Marketing DirectorKeith Karlick
Launch was scheduled and met prior to the Annual Outdoor Retailer buzz with great success.