Live Purple – We are the addiction now.

How exactly do you create a non-profit brand that can adapt to the millenial generation, all while developing a strategy to help combat the largest epidemic in the world? Build a brand we can all believe in.

Creative Director

Phil Padilla

Account Director

Aaron Kenna


Kenna Media

A year in review.

This brand development and campaign strategy lasted 18 months. We were to see, eat and breathe the color purple and the results carried through.