Live Purple (livepurple.org) is a non-profit dedicated to combatting teenage drug addiction by promoting mental health and physical activity. So how do you build a brand that appeals to a younger generation without sounding like a cliché or a punishment?
By defining Live Purple’s purpose and intent from the beginning, we were able to implement and activate a 360° design strategy built for engagement and growth. Our work helped develop the brand’s tone and personality through the use of its signature purple color. This design system defined the critical first 18 months of the organization and established it as a recognizable and reputable non-profit brand.
Creative DirectorPhil Padilla
Account DirectorAaron Kenna
This brand development and campaign strategy lasted 18 months. We were to see, eat and breathe the color purple and the results carried through.