L'Oréal’s Clarisonic brand, already a big success in facial cleansing, decided to stir things up with its Pedi brand extension for feet. We were tasked with designing a full branding system for their global launch. We created a complete design system and content strategy. Our work gave Pedi a consistent, elegant look and feel throughout all elements including packaging, online marketing and offline messaging. Sales of Pedi exceeded L'Oréal’s initial pre-launch estimates.
Art DirectorPhil Padilla
Creative DirectorLaurent Bourscheidt
Category leader with +4.7% like-for-like sales growth, exceeding presale projections.