For L’Oreal’s well-established Clarisonic Skin Cleansing System, we were asked to create a visual design and packaging system for its Luxe high-performance brush head collection. From a brand style guide to packaging, photography and interactive testing kiosks, we led the vision for this brand extension. Our work encompassed ideation, strategy and activation from concept to retail rollout.
Art DirectorPhil Padilla
Creative DirectorLaurent Bourscheidt
The U.S. market for skin-care products is estimated at about $20 billion a year, and L'Oreal has Clarisonic surfacing to the top.