To promote a new line of Brooks running shoes, we created a full campaign from concept to file delivery. This campaign was fully printed on mylar, which provided a “mirror effect” that enabled consumers to picture themselves within the branded signage. Our work encompassed retail in-store signage, window displays, promotional items, print collateral and retail displays. Featured in Dick’s Sporting Goods, Foot Locker and many smaller sporting goods stores, this campaign strengthened Brooks’ in-store presence amid a sea of competition.
Art DirectorPhil Padilla
Creative DirectorDavid Lemley
Featured in Dick's Sporting Goods, Foot Locker and many smaller sporting good stores. This campaign led to stronger client relations and a secondary campaign.