Brooks – Pure Project

To promote a new line of Brooks running shoes, we created a full campaign from concept to file delivery. This campaign was fully printed on mylar, which provided a “mirror effect” that enabled consumers to picture themselves within the branded signage. Our work encompassed retail in-store signage, window displays, promotional items, print collateral and retail displays. Featured in Dick’s Sporting Goods, Foot Locker and many smaller sporting goods stores, this campaign strengthened Brooks’ in-store presence amid a sea of competition.

Art Director

Phil Padilla

Creative Director

David Lemley

Agency

Retail Voodoo
THE RESULTS

22 major market cities.

Featured in Dick's Sporting Goods, Foot Locker and many smaller sporting good stores. This campaign led to stronger client relations and a secondary campaign.