Brooks – Pure Project

Developing a creative strategy for retail that delivered the brand promise of Run Happy. This campaign was fully printed on Mylar that provided the mirror effect, enabling the insertion of the consumer within the branded signage and that the brand story. I designed all design language for retail in-store signage, window displays, promotional items, print collateral and retail displays. When this campaign hit market it fast tracked Brooks.

Art Director

Phil Padilla

Creative Director

David Lemley

Agency

Retail Voodoo
THE RESULTS

22 major market cities.

Featured in Dick's Sporting Goods, Foot Locker and many smaller sporting good stores. This campaign led to stronger client relations and a secondary campaign.