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Brooks – Pure Project

Senior Designer
  • Phil Padilla
  • Retail Voodoo

In-store presence amid a sea of competition

To promote a new line of Brooks running shoes, we created a full campaign from concept to file delivery. This campaign was fully printed on mylar, which provided a “mirror effect” that enabled consumers to picture themselves within the branded signage. Our work encompassed retail in-store signage, window displays, promotional items, print collateral and retail displays. Featured in Dick’s Sporting Goods, Foot Locker and many smaller sporting goods stores, this campaign strengthened Brooks’ in-store presence amid a sea of competition.