Full creative campaign development from concept to file delivery. The Brooks 8-bit campaign was produced for retail shoe departments at a global level. Establishing design language, in-store retail signage, retail and window displays, shoe risers, promotional items and print collateral. This campaign reinforces Brooks Running's brand promise of Run Happy.
Art DirectorPhil Padilla
Creative DirectorDavid Lemley
This campaign excelled at retail, speaking to the masses. Reminscent of childhood fun for all ages.