To promote a new line of Brooks Running Shows, we created a full campaign development from concept to file delivery. Using imagery reminiscent of “8-bit” video games, the campaign was rolled out to running stores and department stores around the world. We established the overall design language, in-store retail signage, retail and window displays, shoe risers, promotional items and print collateral. And it proved to be quite popular at retail. Success level achieved!
Art DirectorPhil Padilla
Creative DirectorDavid Lemley
This campaign excelled at retail, speaking to the masses. Reminscent of childhood fun for all ages.