As a start up launching into the market, this project required end-to-end development. This brand development covered a 360° branding system, built for a digital first environment, and involved a full creative strategy, deployed to drive traffic to the Shopify e-commerce platform. This platform richly displays a product line the world can truly get behind.
Below are some key elements of the creative lead I took in this project.
Art Direction - Strategized showcasing products in a clean environment to display the mission of the company. White background selection promotes products that can be selected in multiple color schemes. Product lifestyle imagery selection captured the vision of the ideal consumer.
Shopify Platform – Utilizing Sketch, the InVision App, and Zeplin for full website prototyping and collaborating final website details with the Amaziya team, along with the Shopify development team.
Project Management – Point of contact for all project specifics and direction. Coordinated full brief weekly calls, and delegated follow up in Slack, Monday & Trello with multiple teams, from clients, web developers, and contract designers to ensure on time delivery of weekly checkpoints.
Through this leadership we created the following elements for the Amaziya brand:
Branding system - This system was built from the ground up, starting with the full logo design, introducing the “Mark” as their signature element. Additionally, a full brand style guide was created, including the obvious brand necessities along with in depth stylistic product treatment such as the brand promises, product claims, and key brand messaging.
Hero Product Imagery – Showcasing a cohesive presentation system through detailed instant visual imagery to provide educational and clarifying details of what the product has to offer, such as scent, product variety, product use, and compatible Amaziya products.
Creation of VIP Program – Adding this user profile function to the site allowed Amaziya to offer incentives and rewards to their loyal shoppers, while driving customer acquisition information.
Cross Product & In Cart Up Sales – Utilizing third party plug-ins during the build out to increase sales through cross product recommendations and in-cart up sales. Designed the functionality and layout to optimize sales while being mindful to avoid an overwhelming user experience.